McDonald’s shares where ingredients really come from – including burgers and fries
When it comes to fast food, many often get very suspicious about the quality of the ingredients and where they have come from.
McDonald’s customers now have a very simple way to answer these questions for themselves thanks to a new interactive tool.
Unveiled today (October 5) Map My McDonald’s allows customers to see which ingredients used in their favourite menu items are grown in their region.
They’ll also be able to meet some of the 23,000 British and Irish farmers that supply them.
The map has been created following a new YouGov study which shows that Brits care more about local farmers and locally sourced food following lockdown.
Well over a third (43 percent) now say that supporting local farmers and growers is important to them, while 34 percent say they want to eat out more to support local food providers and farmers.
The YouGov poll of more than 2,000 British adults also found that two fifths of people (41 percent) say their appreciation for locally sourced food has increased since lockdown, with eggs (61 percent), milk (58 percent), beef (56 percent) and potatoes (56 percent) taking the top spots for ingredients Brits most want restaurants to source from local suppliers.
McDonald’s fans are now invited to mapmymcdonalds.co.uk to learn all about the quality, fresh ingredients like beef, pork, eggs, milk and potatoes that are grown in their region and meet the farmers that live and work in their local area.
Nina Prichard, Head of Sustainable and Ethical Sourcing at McDonald’s UK & Ireland, said: “This has been a challenging year for farmers so we wanted to shine a light on the incredible work farmers do across the UK and Ireland to produce the quality, local ingredients for our best-loved menu items. These farmers are our most essential ingredient – the local heroes who work tirelessly to deliver quality produce for our delicious menu, day in, day out.
“We know our customers expect a quality experience every time they order from us, which is why today, we’ve launched our new Map My McDonald’s tool, which gives our customers the chance to meet some of our farmers and find out just how local some of our quality ingredients are.”
Helen Brass, co-owner of The Lakes Free Range Eggs Company, who have supplied eggs to McDonald’s for almost 20 years also commented: “After what’s been a challenging time for many, it is great to get this recognition for all the hard work we put into sourcing quality ingredients from across the UK.
“We’re proud to have supplied the free-range eggs that are cracked for McDonald’s breakfasts for nearly 20 years, and our work together never stops. Over the last two decades we’ve worked closely to innovate and continually improve our business, including planting native trees across 20 percent of the ranges on our farms to provide cover for our hens – this protection improves their wellbeing and egg quality.”
McDonald’s adds that customers can enjoy their favourite menu items at ease knowing the following:
As well as launching the map tool, McDonald’s is also announcing two new partnerships.
The first, together with its long-standing potato partner McCain, will see the launch of the Sustainable MacFries Fund, providing over £1 million in grants to British potato growers to help improve water and soil sustainability.
The second will see McDonald’s and The Prince’s Countryside Fund launch the ‘Ready for Change’ workshops to help livestock farmers prepare for the future.
For more information about the ingredients used in your McDonald’s visit https://mapmymcdonalds.co.uk/
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