Boycotters are off their trollies after Sainsbury’s Black History Month stance
Don’t be like the attention-seeking actor desperate to stay relevant by attacking the idea that we should all respect each other.
Don’t be that person who claims to be anti-racist but finds themselves moaning on their private WhatsApp group that they reckon Black History Month is being rammed down their throat.
Don’t get sucked into the idea that Sainsbury’s pledge to support BHM and create an inclusive environment for its black workers is in any way divisive.
The troublemakers want that. When they respond to incidents of racism by preaching “education is needed” they don’t really mean it.
They detest change and misrepresent it as the destruction of British culture.
You’re losing “our shared national history, cultural inheritance and global contribution”, they warn incorrectly, if you embrace the idea that people who are not white should get the same opportunities in life as those who are.
Don’t be like them, the people who weaponise the word “woke’”to insult advocates for change instead of aligning with them.
Don’t be like the people sought after by TV and radio shows on the basis that their incendiary, polarised, ill thought out views don’t need to have been researched, they simply need to drive Twitter traffic while the broadcasters throw their hands up and say “Don’t blame us!”
Where are these refuseniks going to shop when they boycott Sainsbury’s anyway? Marks & Spencer, Tesco, Asda, Morrisons, Co-op, Aldi, Lidl, Waitrose & Partners, Budgens and Ocado are all supporting Black History Month.
Sainsbury’s aren’t perfect. Not with a lack of black decision-makers at board level. The supermarket chain will doubtless be held to account by their black employees if their promises are a hollow attempt at virtue signalling.
But what Sainsbury’s are doing is their bit to raise awareness during perhaps the most important Black History Month we have ever had.
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